Portrait: Guilhem Chéron

Guilhem Chéron

After being both an industrial designer and passionate about cooking and food, Guilhem Chéron created La Ruche Qui Dit Oui !, one of France’s most iconic Collaborative Economy startup. A Ruche is a group of people who buy directly from farmers and collect their orders somewhere in the neighbourhood.

Having a taste for innovation and a global vision of design, Guilhem wanted to work on our daily food issues, not just gastronomy. La Ruche qui dit Oui ! is this synthesis of a social vision of design applied to the food sector.

After running for a little more than one year, La Ruche Qui Dit Oui ! already counts 170 Ruches and more than 10 000 regular buyers and 1000 producers (as of October 2012).